About this Facebook for Business course

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users.

You’ll learn how to set up and optimise your Facebook Business page.

We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video momentsand use Facebook as a recruitment tool.

In a major section on Facebook advertising, we’ll examine effective ways to boost engagement –including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Who is the Facebook for Business course for?

This course is aimed at anyone who is involved in promoting and marketing their business online.

Learning Objectives

Understand why Facebook is important for business and how to create and use a business profile
How to create a brand identity and content strategy
Have a basic understanding of the Facebook algorithm
Know how to plan and set up effective marketing campaigns


30 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

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This course costs £17.50 +VAT
A certificate is provided upon completion of the course


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